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Interaction Design
A collection of my interaction design projects, which focused on refining and validating design concept prototypes through usability testing and live A/B testing.


Bridgestone | Innovating a Multi-Service Ecommerce Experience
Extensive discovery & design project to determine an innovative e-commerce experience that seamlessly integrates the online booking of both tyre & auto services.
Oct 2, 2024


Fraser's Property | Infusing the Online Experience with a Retail Flair
A redesign of the retail property websites to emulate the modern sophistication of their in-person experiences.
Aug 7, 2024


Torrens Uni | Elevating brand UX through personalisation
Activating & scaling personalisation across the Torren's digital user experience.
Following successful delivery and year-on-year uplift in website performance, a case study was presented alongside the client at the CX Summit NSW 2023.
May 18, 2023
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